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GOBSMACKED
Showcasing & celebrating killer copywriting.
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Techniques to get unstuck
Techniques to get unstuck
Creative blocks hit suddenly and randomly. Like quick sand, the more I fight it, the deeper I sink. The more I panic, the longer it takes…
Jonah Malin
Apr 23
This will make your readers love you
This will make your readers love you
Joan Didion wrote a magnificent article titled Why I write.
Jonah Malin
Apr 22
How to sell eight miles of mud, according to a legendary adman
How to sell eight miles of mud, according to a legendary adman
Jonah Malin
Feb 4
How to come up with a sticky product name
How to come up with a sticky product name
I’ve spent a lot of my life dreaming. Writing big campaign headlines plastered across New York City. Scripting Superbowl Ads. A grand…
Jonah Malin
Jan 29
The better you write, the higher you go
The better you write, the higher you go
I’ll keep this short and sweet. Like a dollop of whipped cream on my pups nose. There for an instant and then…GONE.
Jonah Malin
Jan 16
7 wildly crafty ways to write a tagline
7 wildly crafty ways to write a tagline
You know this girl.
Jonah Malin
Jan 12
Be a copywriter, not a coward
Be a copywriter, not a coward
It’s 2017.
Jonah Malin
Jan 11
This ad is so goddamn perfect it’s making me question my entire career
This ad is so goddamn perfect it’s making me question my entire career
Luxury advertising pisses me off. Besides the products being outrageously expensive and intentionally exclusive, every campaign follows a…
Jonah Malin
Jan 6
13 of the greatest copywriting examples you’ve never seen
13 of the greatest copywriting examples you’ve never seen
“Come for the bed, stay for the story. “
Jonah Malin
Jan 5
Make your copy extra ordinary
Make your copy extra ordinary
And watch your conversions soar.
Jonah Malin
Jan 3
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