GoDo Discovery Co.

in·spi·ra·tion

As creatives we are often left staring at a blank page or screen waiting for inspiration to strike, and we know all too well that that is simply not how it works.

So how does inspiration work?

ABC: Always Be Connecting

Networking. It’s a thing, y’all. And, if you’re serious about your career, it is the thing that you need to pursue passionately, continuously, and head on.

It’s what brought me to greenlight. As the newest addition to this family, I have to share this…

Failure is Necessary

On the whole, failure is something we view as negative. If someone fails, it’s bad. No one wants that big red “F” on a term paper. No one wants to get fired from a job. It’s because society touts success and eschews failure.

Analog Life: A Return to Tactile Creativity

Social media apps, camera phones, streaming audio, and ubiquitous red alerts on our phones have caused many of us to suffer from digital fatigue. Often we’re so busy capturing video of a live band for our social media friends, we end up missing the…

Creating More with Less

Making a box is expensive. A package design project can take anywhere from months to even years worth of research, design and execution to accomplish. We know that the design of the product is important to draw the consumer in to purchase. But, what about manufacturing the product? How…

When Service is an Honor

There is something about the calendar rolling over to November that feels different. Shorter days and earlier nights. Finally being able to light a fire in the fireplace. Looking ahead to the end of the month’s Thanksgiving holiday. For me, November feels like family. For all of us at…