Press releases are the selfies of the marketing world

Whatch’s it like?

In dozens of different little ways, it streamlines my life by eliminating my phone, and now most of my wallet too.

My pockets are lighter, and my shoulders feel lighter not constantly playing with my phone or checking for notifications. I can see a time when a phone is…

#PRCAtech – the narrative beats the statement

Last night, I helped arrange one of our regular PRCA Technology Group events on the future of tech journalism. This year’s theme was “Show me the money”, drawing out perspectives about how journalism will continue to sustain itself, where the line is…

Institution/identity clash is at the heart of PR spam frustration – and here’s my solution.

What Has Us Interested at Homebrew

Fun little selection here. Part of what we’re trying to do at Augur is encourage our clients to find the signal inside their business…

The best way I ever saw Medium described was “YouTube for writing”. Read this article again with YouTube in mind and ask yourself what’s the difference?

Nice to see how the handling of these situations has changed over the years. A potential unanticipated trainwreck has become a clear ‘crisis opportunity’ where they can turn disappointment round with responsiveness.

How do we fix Headline Hell?

This is bloody brilliant. The overweighting of rewards to attractive Headlines is a poison to the value of today’s writing and journalism.

Having said that, I don’t know that this is the route to microtransactions. ground up seems untenable vs a giant…

Linkbait, Reputation and the “Mental Unsubscribe”

If you run a business and your email is listed anywhere, you’ll be familiar with the spam you get. I’d like to think I run a pretty tight ship with my inbox — so as these come through, I immediately Cmd+F, search for unsubscribe and go and…