Digital

A different way of thinking about gender ‘diversity’

Today I spent the day in Leeds with a room full of women, discussing what we can do to encourage more women to work in digital and technology roles. It was a conference hosted by the Department for Work and Pensions, and it was full of…

Starting conversations about content design

Part of my job leading the Content Design team is to firmly establish content design as a valued profession at the Department for Work and Pensions (DWP).

What I’ve learned about building a team

I joined Department for Work and Pensions a year ago. One of the things I’ve been focusing on this year is building a strong content design team.

Our first ‘meeting’ was around a table in a London pub, where we agreed we liked the idea…

Designing content for services (not channels)

As more government services become digital by default, the online section of a service becomes a key part of what people experience when they interact with government. But it’s not the whole service.

Let’s watch our language

As designers in government we prototype, test, learn and start again until our services are simple, clear and fast.

It’s our job as content designers to make sure the words in services make sense to the person reading them. The wrong words can make someone feel confused, and…

Government doesn’t have needs

We need to stop talking about the needs of government; it doesn’t have…