Top stories published by Gravitas Design: Art and Business in 2016

In Real-Time Marketing for Business Growth — How to Use Social Media, Measure Marketing, and Create a Culture of Execution, author Monique Reece discusses the value of social media. The author asserts that social media can “keep you updated on the latest news and trends…

Evelyn — in Gravitas Design: Art and Business

Jun 6, 2016

Branding the Environment

The brand of a company is more than the logo; it’s the atmosphere, a mixture of architecture, exterior details…

Evelyn — in Gravitas Design: Art and Business

Sep 3, 2016

The Art of Non-Profit Logos

A good logo visually represents the brand, but a great logo encompasses the organization’s identity. Here I’m…

Evelyn — in Gravitas Design: Art and Business

Nov 28, 2016

The Nonprofit Marketing Guide & Fundraising Strategies

During my research for this semester I flocked to the library to read books about marketing and design. I spent time sprawled on the library floor with piles of books searching for information. In my search, I came across many books…

Evelyn — in Gravitas Design: Art and Business

Sep 13, 2016

Guess Who? — Company Design Edition

Psychologists like to state how logos and brands have invaded the American culture. Everyday the average American is exposed to thousands of advertisements and brands. The most simplest way companies can infiltrate our senses is by some of the most basic of visual…

Evelyn — in Gravitas Design: Art and Business

Oct 8, 2016

Pay-Per-Click Marketing Basics

We’ve all considered ourselves victims of pay-per-click marketing (or PPC) when a banner or pop up ads…

Evelyn — in Gravitas Design: Art and Business

Oct 14, 2016

The Art of the Webpage

When we visit a website we are usually looking for a specific item or article. Depending on how much we know what we specifically want we either use the search bar or the site’s categorizing tabs. The placement of these tabs along with the details of them are a huge part of web design…

Evelyn — in Gravitas Design: Art and Business

May 27, 2016

Let’s Talk Color Palettes

When designing a logo or anything visually representative of a company it is important to have an appropriate…

Evelyn — in Gravitas Design: Art and Business

Sep 27, 2016

The World’s Appetite for Apps

Odds are you’ve played a game on an app on either your phone or tablet. Many apps are free or under five…

Evelyn — in Gravitas Design: Art and Business

Sep 11, 2016

Colors and Logos

Below are logos I have created for the purpose of this discussion. When applying colors, the choice of the color scheme helps identify a brand to consumers quickly visually. As I have discussed in my previous posts, colors can have cultural or emotional meanings but what are the below logos saying…

These were the top 10 stories published by Gravitas Design: Art and Business in 2016. You can also dive into monthly archives for 2016 by using the calendar at the top of this page.

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Gravitas Design: Art and Business

A publication of discoveries, theories and research in graphic design, advertising, brand identity along with their importance in the business world.

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