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Gravitas Design: Art and Business
Marketing, Business, and Art. Oh my.
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The Nonprofit Marketing Guide & Fundraising Strategies
During my research for this semester I flocked to the library to read books about marketing and design. I spent time sprawled on the…
Evelyn —
Nov 28, 2016
You can’t reinvent the wheel, but what about redesigning it?
You can’t reinvent the wheel, but what about redesigning it?
The phrase “you can’t reinvent the wheel” is often used to discourage innovation that will only complicate a basic function. Here, we deem…
Evelyn —
Nov 21, 2016
Show and Tell: The art of not overloading your promotions.
Show and Tell: The art of not overloading your promotions.
Say you’ve got a nonprofit and you’re trying to design how much information to put on your promotions. Most consumers only give a cursory…
Evelyn —
Nov 14, 2016
Asking for Change
Asking for Change
Promotional materials for nonprofits often specifically state or imply the need for change. Sometimes this change is asking for a…
Evelyn —
Nov 10, 2016
The Holidays and Nonprofit Marketing
The Holidays and Nonprofit Marketing
For most of us, the holiday season brings up good memories and feelings of generosity. Often, we see a Santa on the sidewalk or in front of…
Evelyn —
Nov 7, 2016
Playing with Hues and Space
Playing with Hues and Space
Simplified design has moved past the “hipster” or “trendy” product market and finds it self on many other products. Originally, the…
Evelyn —
Oct 31, 2016
Consumer Relationships
Every interaction a consumer has with a brand builds their opinion on the brand— how helpful and friendly the customer service…
Evelyn —
Oct 24, 2016
Your Twitter page isn’t a Website — it’s your Digital Water-cooler.
Your Twitter page isn’t a Website — it’s your Digital Water-cooler.
There are some key limitations when designing a Twitter account to be like a webpage. First, you need to be comfortable with writing in 140…
Evelyn —
Oct 19, 2016
The Art of the Webpage
The Art of the Webpage
When we visit a website we are usually looking for a specific item or article. Depending on how much we know what we specifically want we…
Evelyn —
Oct 14, 2016
Pay-Per-Click Marketing Basics
Pay-Per-Click Marketing Basics
We’ve all considered ourselves victims of pay-per-click marketing (or PPC) when a banner or pop up ads clutter our sites and block our…
Evelyn —
Oct 8, 2016
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