On why the agency business model must die

Let’s usher in the era of marketing communication services…

For the folks who attended the SMU Marketing Night

Here’s a collection of links, tools, and general references for the students attending the SMU Marketing Night in Singapore.

Tools

What we’re really good at

On bootstrapping our way through the Singapore market, and what we should…

On employers and the creative’s toolkit

I have just come back from an Adobe event here in Singapore. The event was scheduled to run from 8am until noon, but it took me about 15min to figure out that I wasn’t going to get anything out of it. They were preaching to the converted, in my case. I was…

The crash is coming

Or how marketers can position themselves to benefit from the next market crash

Top 5 Microsoft/LinkedIn Hacks

1. “Import slide to PowerPoint” SlideShare button;
2. LinkedIn Virtual Interviews, powered by Skype;
3. Free Nokia phones for every LinkedIn Premium user;
4. Clippy’s Lynda.com course series;

Let’s call it ‘Hand Shaker’ for now

A simple user story describing an enterprise software I’d love to…

We’re ten months young

Mecenato is two months shy of the first birthday and we have tons to share

Our very public experiment of crafting what could be the next generation of a communications agency is now ten months old. So in the best…