United, this might be a good time to take a page from JetBlue’s book

At a time where the best airlines have to offer is sadly summarized in Delta’s slogan “We get you there!”, I feel, as a customer, an acute need for JetBlue more ambitious mission statement “Bringing humanity back to air travel”. As airlines suffer one…

It’s Not Mean, It’s Clear: Radical Candor

In the culture of the GSB, where feedback is a gift, telling others how their behaviors…

Degree Done — Stepping Out Authentically

Every spring, college kids face a weary onslaught of pontifications and platitudes about…

Open Online Profiles for Intensely Private Individuals

Unconditional Trust Does Not Exist

“Trust me.”

LinkedIn: Reimagine Your Digital Doorfront

When Hari Srinivasan, Director of Product Management for LinkedIn (and GSB ‘09!) guest lectured in Reputation Management last week, he shared strategies for telling our story. Hari’s suggestions prompted me to reconsider my LinkedIn profile in a new way…

In their own words: Reputation advice from Stanford MBA alums

Last week, our class welcomed a group of alums to give their insights into Reputation Management after the GSB… also known as the real world. The alums ranged from the class of 2017 to the class of 2003. Their experiences…

The Power of Authenticity

On Friday, May 4th we had a all-star lineup of alumni come to speak to our class. It was one of the more helpful alumni panels I have experienced at the GSB to date. The alumni weren’t just pontificating about their past experiences, but really got into the weeds of what to avoid…