Leading through Crises of Reputation
What is a crisis? A working definition might well be: an unexpected event characterised by high…
Top Stories published by GSBGen317S19 in April of 2019
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GSBGen317S19
GSBGEN317 Reputation Management @ Stanford GSB teaches students the fundamentals of strategic corporate communication and the risk of not managing reputation effectively. Students will reflect on lessons learned from class discussions, case studies, and guest speakers.
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