GumGum: The Leader In Contextual Relevance

This month GumGum was honored to receive the Digiday Tech Award for Best Programmatic…

GumGum’s Pledge to Programmatic Excellence

Recently, a controversial technique has emerged within the Supply Side Platform (SSP)…

6 Best Practices for 6-Second Video Ads

Six-second video ads aren’t just a hot new trend-they’re the future of video advertising…

GumGum Named to Gartner’s List of Cool Vendors in AI for Marketing

Leveraging Agency Insider Information to Help Inform GumGum Business Decisions and Relationships

Behind the Scenes: We Bring Cannes to You

Cannes Lions is one of the biggest annual events on the new media, creative…

GumGum Campaigns Named Finalists for Four Awards

The Post Pre-Roll Era

With every new innovation in media technology, marketers must develop new advertising formats that align with the latest…

Competition Is Wider Than You Might Think

When Mark Zuckerberg was on Capitol Hill to testify about Facebook’s privacy concerns…

The Three Challenges of Sponsorships

Sponsorships are ubiquitous and from the red carpet, to the baseball diamond, we see company…