GumGum Advertising Blog

Context + Creative: The Special Sauce of Digital Advertising

More Cool Uses of Computer Vision (And How Marketers Can Make the Most of Them)

6 Cool Uses of Computer Vision In Video

Computer vision has evolved at a rapid pace in the past five years, making a lot of basic…

The Magical World of Data

Find out how a simple snap of an Italian meal starts a fantastic journey through a magical world of data. Follow…

Landmark Study Proves the Effectiveness of Contextual over Behavioral Targeting

Image Recognition 101

GumGum unlocks the hidden value of the images and videos across the web, social media and broadcast television to help…

Amplify Your Social Campaigns with GumGum’s New Ad Units

The Post Pre-Roll Era

With every new innovation in media technology, marketers must develop new advertising formats that align with the latest…

Why Publishers Should Adopt Ads.txt this Holiday Season