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GW+Co Journal
Our writing on brands, design and user experience. More at gilmarwendt.com
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Is your business having a midlife crisis?
Is your business having a midlife crisis?
It might be time to work on your brand.
Gilmar Wendt, Founder and Principal, GW+Co.
Nov 3, 2015
Racing to the middle
Racing to the middle
We live in a templated, automated, crowdsourced, customised, retweeted world.
Joseph Harries
Nov 3, 2015
Peak screen?
Peak screen?
We make stuff because we can. A smart mirror that tells you the forecast and news headlines as you shave? Pretty clever. This is only a…
Joseph Harries
Mar 16, 2016
Brand needs consistency of spirit, not of style
Brand needs consistency of spirit, not of style
Where there’s a brand, there are guidelines. As a student, I marvelled at the Siemens Corporate Design Manual — all of its 12 files lining…
Gilmar Wendt, Founder and Principal, GW+Co.
Feb 8, 2016
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