How to explain Growth Marketing (and more) to your mother

I have a mother.

She means well, but her understanding of technology stopped somewhere between the VCR to the DVD. Given I work in tech, when she tries to ask me about my day at work, we usually end up…

How We Squashed Our Unsubscribes By 90% (REAL EXAMPLES)

Churn, as in many cases and as well in mailing lists, is a huge pain.

You can work as hard as you want on your content and on your distribution, but if your bucket is leaking and you are bleeding subscribers…

The 3 Secrets Behind Twitch.TV

I’m a huge Twitch fan. Even though I can’t say I spend a lot of time watching people play video games online, as I can’t maintain a healthy relationship AND a gaming console at the same time, I decided that the occasional Twitching is a great way to blow off some gaming…

How Does Spotify Make Money?

I was always intrigued by the numbers behind Spotify. Relatively to a private company, their numbers are pretty out there in the open. From user growth and revenues, to royalties and rev-share, getting the actual numbers is not that hard. They publish it themselves.

How to analyze and segment an email list with Facebook Audience

It’s incredible what you can achieve in online marketing just by being smart and using the right tools properly. Keep reading to learn how you can look into a random list of emails and understand who these people are.

The Apps That Will Help You Become Superhuman (And Focus On What’s Important)

It’s hard to start or grow a business. You have so many responsibilities, so many things to do. It never ends. But you love it and you can’t live a day without it. I get it, we’re in this together.

Maliciously Brilliant Growth Hack [And Why You Should Not Use It]

I just got this email, telling me that Shoeboxed just finished processing my documents. I used to work with them in the past, but I didn’t remember sending any docs lately and was intrigued.