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Being the Best Marketing Organization w/ Jeff Weiser of Shopify

Being the Best Marketing Organization w/ Jeff Weiser of Shopify

So, you want to be the best marketing organization in the world?Well, here’s what you need to do. Seriously. Performance marketing and…
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Dave Knox
Introducing the Predicting The Turn Podcast

Introducing the Predicting The Turn Podcast

Over the last year, I have not been nearly as active on Medium as I’d like to be. One of the factors driving that is a new podcast that I…
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Dave Knox
The Rise of Brand Tech

The Rise of Brand Tech

When the industry talks about startups and technology in the advertising industry, it often receives the shorthand description of “AdTech”…
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Dave Knox
Even marketers need their 10,000 hours of practice to be great

Even marketers need their 10,000 hours of practice to be great

Bob Lefsetz gets it. Not just talking about the music industry but business overall. He gets what it takes to be great in your industry
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Dave Knox
Commit to a Personal Leadership Philosophy

Commit to a Personal Leadership Philosophy

A Personal Leadership Philosophy is a written statement of “what you believe in”… the compass you use to guide your decisions.
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Dave Knox
Starting My Day in a Coffee Shop

Starting My Day in a Coffee Shop

If it is a work day, there is a good chance that you are going to find me starting my day in coffee shop…
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Dave Knox
Is Facebook Building the 21st Century Procter & Gamble?

Is Facebook Building the 21st Century Procter & Gamble?

What I mean is that Facebook appears to be using the Procter & Gamble playbook for building a “house of brands.”
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Dave Knox
Quora: “What will it take to build the next Procter & Gamble?”

Quora: “What will it take to build the next Procter & Gamble?”

Over on Quora, Tristan Walker asked me to answer the question of “What will it take to build the next Procter & Gamble?”
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Dave Knox
Why Pebble Time and Kickstarter are a new model for launching a product

Why Pebble Time and Kickstarter are a new model for launching a pro...

Pebble Time might mark a tipping point for Kickstarter in its commercial evolution as a marketing platform.
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Dave Knox
Never Stop Fighting ‘Til The Fight Is Done

Never Stop Fighting ‘Til The Fight Is Done

Hanging on my office wall is one of my favorite prints with the quote “Never Stop Fighting ‘Til The Fight Is Done” from The Untouchables
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Dave Knox
Don’t Bet Against The Midwest

Don’t Bet Against The Midwest

20% of the US GDP? 25% of US Patents? If I was to share these facts with you, what part of the US would you think I’m talking about?
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Dave Knox
Looking Back: The Birth of The Brandery

Looking Back: The Birth of The Brandery

In the Fall of 2014, The Brandery graduated our 5th class of companies at Demo Day, a milestone that we could only dream of just a few…
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Dave Knox
Lessons of the Square Watermelon

Lessons of the Square Watermelon

One of my best friends passed along a story that is a great reminder of the power of creativity and innovation. The story revolves around…
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Dave Knox
I blog to find the 1 percent

I blog to find the 1 percent

I had an interesting conversation the other day where someone asked me “Why do I blog?” It’s a question I have seen plenty of other…
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Dave Knox
The Value of Wearing Two Hats

The Value of Wearing Two Hats

Every day in business, I wear two hats (metaphorically of course). The first hat is in the agency world as the Chief Marketing Officer at…
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Dave Knox
Your 20’s are for learning and your 30’s are for doing

Your 20’s are for learning and your 30’s are for doing

Last week, I made the familiar drive up to Oxford, Ohio for the 4th Annual Cradle of Marketers at Miami University. Jennifer Rooney and I…
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Dave Knox
Start-ups need to invest in building brands, not just products

Start-ups need to invest in building brands, not just products

One of the biggest opportunities I see in the world of start-ups and entrepreneurs is a greater focus on Brand Building. I don’t mean a…
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Dave Knox
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