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Haygarth Opinion
Haygarth is an award-winning creative agency based in Wimbledon Village, London. Here you can read our thoughts, theories and opinions, as we explore and discuss the worlds of retail, beauty, fashion, digital and FMCG marketing.
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Seizing the opportunity with the Internet of Things
Seizing the opportunity with the Internet of Things
We’ve (nearly!) finished renovating our house, and decided this would be the perfect chance to fill it with smart technology to make our…
Haygarth
Jul 5, 2017
Move over millennials, it’s time to talk about Gen Z
Move over millennials, it’s time to talk about Gen Z
Millennials, like me, are old news — there are some new kids on the block. By 2020 it’s estimated that the teenagers of today will be the…
Haygarth
Jun 22, 2017
Tom Hardy and other ways to talk to mums
Tom Hardy and other ways to talk to mums
Mums talk. And as a mum I can vouch for that. We chat in the playground, over coffee, on social media during night feeds and even on rare…
Haygarth
May 18, 2017
Pink is for girls, blue is for boys…or is it?
Pink is for girls, blue is for boys…or is it?
How does gender affect how retailers speak to consumers? Gender has always played a part in shaping how retailers speak to consumers…
Haygarth
May 2, 2017
Co-Creation & Craft in the Retail Environment
Co-Creation & Craft in the Retail Environment
He was stood in a multi-coloured paint-smeared apron overseeing the creation of another original piece, oblivious to the small crowd…
Haygarth
Apr 25, 2017
Agency Diversity: the key to unlocking the growth clients are looking for
Agency Diversity: the key to unlocking the growth clients are looking for
There are 18 countries in the world where husbands can dictate whether or not their wives are allowed to work. When reading a statistic…
Haygarth
Apr 12, 2017
Lazy, presumptuous and complacent: How can we break out of the echo-chamber?
Lazy, presumptuous and complacent: How can we break out of the echo-chamber?
As marketeers — or more generally, as humans who tend to cluster together with those of a similar demographic profile — it can be easy for…
Katy Brown (@Haygarth)
Apr 7, 2017
Feeding a Millennial
Feeding a Millennial
Millennials or self-proclaimed “foodies” centre their lifestyle on socialising, wellbeing, and most importantly, food. Unlike earlier…
Haygarth
Mar 29, 2017
STAYING AHEAD: HOW THE US IS LEADING THE WAY FOR UK RETAILERS
STAYING AHEAD: HOW THE US IS LEADING THE WAY FOR UK RETAILERS
During a recent trip to the USA, one thing I noticed is how good the place is at getting you to part with money. Whether it’s an incessant…
Haygarth
Mar 16, 2017
In the market for a new car purchase? Why not Shazam it?
In the market for a new car purchase? Why not Shazam it?
I remember when Shazam first popped up on my radar, spoken as someone who can never, ever remember songs or artists, I swore by this…
Haygarth
Dec 14, 2016
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