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Hellen—Membership for the World’s Most Loved Brands

Dreaming up the future of membership, from the people who helped create loyalty programs for Nike, Nordstrom, Apple, and more.

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Membership

Erica Schlaikjer in Hellen—Membership for the World’s Most Loved Brands

4 Brands that Build Belonging

A round-up of brands that caught our attention for re-imagining loyalty.

Erica Schlaikjer in Hellen—Membership for the World’s Most Loved Brands

The Curious Case of Reluctant Belonging

How to attract members who don’t want to join your club.

Jason Zabel in Hellen—Membership for the World’s Most Loved Brands

4 Brand Loyalty Dead-Ends

The 4 most common brand loyalty dead-ends, and how to get around them.

Jason Zabel in Hellen—Membership for the World’s Most Loved Brands

Most loyalty programs are a leaky bucket. Here’s how to make people stick around.

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Jason Zabel in Hellen—Membership for the World’s Most Loved Brands

The 5 Myths of Membership

Creating relationships between brands and members is notoriously difficult…

Jason Zabel in Hellen—Membership for the World’s Most Loved Brands

Why do we keep talking about a Membership Mindset?

Jason Zabel in Hellen—Membership for the World’s Most Loved Brands

Membership is the Future of Brand

With competition increasing in a number of categories and consumer loyalty at an all-time low, it’s…

Jason Zabel in Hellen—Membership for the World’s Most Loved Brands

Is the future of brand membership built on web3?