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A round-up of brands that caught our attention for re-imagining loyalty.

How to attract members who don’t want to join your club.

The 4 most common brand loyalty dead-ends, and how to get around them.

Free shipping. Early access. Insider discounts. Birthday gifts. Do these things actually make people feel closer to a brand?

Creating relationships between brands and members is notoriously difficult work. Here are the dead-ends we see more often than not.

TL;DR: A Membership Mindset means everyone in the organization is thinking about creating two-way relationships with members. To make sure…

With competition increasing in a number of categories and consumer loyalty at an all-time low, a membership mindset is the future.

Building lasting customer relationships is essential for any brand looking to stay competitive. In the past, loyalty programs were rooted…