In my previous post, I discussed one of the most popular story templates of all…
Storytelling is a priceless tool.
Let’s talk about how to write for luxury brands.
While story structure provides a general framework for novels and films, getting familiar…
Sensory writing sparks a reaction, adding bursts of flavor to copy that might…
Every blogger should read novels. Every marketing writer should read novels. If you don’t read…
If you’re in the business of selling a product or service to an audience, you…
Stories are powerful, magical things. A good story sticks in the mind, and a great…
When approaching a new story, one of the very first — and most important — decisions an…