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Hooros Digital
Hooros Digital is a decentralized marketplace facilitating cost-effective software solutions that help entrepreneurs scale, while empowering freelance tech talent
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How effective is your ad — testing causation
How effective is your ad — testing causation
Let’s imagine this scenario: you have created your ad, it looks great, well at-least that is what you think possibly because you have…
Emmanuel Sibanda
Feb 5, 2019
What we have learnt so far from being a partner to an incubator program
What we have learnt so far from being a partner to an incubator program
Our business, Hooros Digital was recently given the opportunity to become one of the technical partners for E-Squared and Allan Gray’s…
Emmanuel Sibanda
Jan 11, 2019
Analysing our client’s market using social media data to better refine their digital strategy
Analysing our client’s market using social media data to better refine their digital strategy
Understanding your market goes beyond talking to your clients. While this is a very important tool to gather insights and feedback from…
Emmanuel Sibanda
Dec 10, 2018
The effects Goodhart’s law may have on the measurement of ad performance for growing ventures
The effects Goodhart’s law may have on the measurement of ad performance for growing ventures
Measuring ad performance is a key process growing SMEs need to take to determine whether to; continue running an ad campaign, optimise it…
Emmanuel Sibanda
Dec 9, 2018
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