What is market research, and why your company needs it

What is market research?

Retail execution in the beverage industry

Retail execution

Importance of retail execution

Imagine you are at a store, doing your weekly shopping. As you get to the checkout counter, you look at…

Factors influencing consumer behavior

A marketer can influence buyer behavior, but cannot control it. While it is difficult to…

Crowdsourcing and how it can help your business

All About Data Visualization

Data visualization is an umbrella term used to describe any way used to show data in a visual context. It is…

What is Social Research?

Social research is market research done to design, collect, and process information that can help give insights to…

Why you need customer feedback to boost your business

What is customer feedback?

How Mystery Shopping can help create a consumer-centric business model

Key Performance Indicators

Businesses typically use one or more of the following performance indicators to measure performance: