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On Startups
A series about launching a startup, from inception through to exit strategy
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5) Brand Co-creation
5) Brand Co-creation
Branding can be scary territory for first-time entrepreneurs. Ditto strategy. In this issue I’ll look at one way to solve both problems at the same time. It’s called ‘co-creation’.
Will Dayble
Jun 13, 2013
4) Minimum Viable Product
4) Minimum Viable Product
There’s a lot of talk about how great MVPs are for validating assumptions and not so much about how to actually do it. Here’s our white-boarding process.
Will Dayble
May 2, 2013
3) Freakin’ Do It
3) Freakin’ Do It
Will Dayble
Apr 16, 2013
2) Intrapreneurs
2) Intrapreneurs
Will Dayble
Apr 16, 2013
1) Thinking Like a Startup
1) Thinking Like a Startup
Will Dayble
Apr 16, 2013
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