What Coke Contains

The Vons grocery store two miles from my home in Los Angeles, California sells 12 cans of Coca-Cola for $6.59 — 54 cents…

Creative People Say No

A Hungarian psychology professor once wrote to famous creators asking them to be interviewed for a book he was writing…

Stop coddling your dog — he’s 99.9% wolf

SANTA CLARITA, California — Cesar Millan crosses the road to meet me. Two pit bulls, a…

The Creativity Myth

Creativity is not what we think it is

The End of Creativity

The word “creativity” was made up less than a hundred years ago. It is time to…

The Dumbest Question You Can Ask a Scientist

No one who knows the history of science would ask this question.

How to become internet famous for $68

The secret of online celebrity Santiago Swallow.

Why Coke Exists

How did we turn water into cola? And what does that say about us?

The Secret Of Steve

The secret of Steve is simple. It explains his success and excess. It exemplifies our instinct for creation. Creating is not…