How to Choose your Brand Colour

Colour is one of the most primitive, instinctive forms of…

What is a Brand Concept?

What is a concept? A concept can be defined as an ‘abstract idea’. This ‘idea’ can be broken down further…

How to Create an effective Moodboard

Want to create an effective moodboard? The most important thing you should do as a creative, is…

About a Colour: Pantone 805

Pantone 805 is a complex colour. Not yet quite peach and yet not quite red — it has a neon glow that is contemporary yet timeless.

Embracing Failure: The Scribble (Part 1)

Embracing failure is the key to success. If we don’t embrace…

What is a Brand’s Tone of Voice?

The personality of your brand is determined and expressed by the…

The Meaning of Colour

All colours have associations with emotions — conjuring feelings within us, whether we are consciously aware of them or not. These associations are not rigid rules, but being mindful of them can help in choosing an appropriate colour scheme when it comes to creating a brand identity.

Embracing Failure: The Strike-Through (Part 2)

Making mistakes is not failure. Crossing something out…

Designing Products for Profit

Being commercial doesn’t necessarily mean selling your soul. Here’s how…