Collaboration between UX Research and Product

User experience (UX) researchers and product managers (PMs) are two essential…

How Hubble found it’s first 10 paying customers

Interviewing Techniques

In one of my favorite movies, Inception, Cobb (Leonardo DiCaprio) is depicted as a mind thief, the absolute best in…

Unmoderated Usability Tests vs. Moderated Interviews 101

How to create effective unmoderated concept tests

Overcoming the limitations of traditional A/B testing

A/B testing, also known as split testing, is one…

Understanding different factors in Net Promoter Score (NPS) and driving insights

Why Hubble?

In this blog post, I wanted to tell you more about what makes us different and why you should start using Hubble. For many of you that…

7 Things to consider for drafting an effective research plan