A show don’t tell approach to customer centricity
What being customer centric really means? That’s actually a very good question. To answer it let me tell you a story, the story of the company with one of the most customer centric strategies in the world: Zappos
Content marketing is hard and time consuming. Building a base of loyal readers is a slow process requiring a lot of hard work. It can also be quite discouraging when you write an article you think is particularly amazing and then struggle to get…
We tend to automate a lot of things nowadays. I’m in marketing and automation is huge for us marketers. Just today I scheduled some newsletters to send while I’m away on holidays and scheduled tweets for the day. Compared to bigger companies, I’d say we’re depending very…
