Carlo Varrasi in Humdrum explores: Food Delivery

Chickens & Eggs

About 500 online food delivery startups (with public funding information) have been founded worldwide to date. A lot. Food deliveries got a lot of attention over the past years and many have ventured into them. But don’t let numbers fool you. It ain’t easy to start a food delivery company. It’s…

Rob Estreitinho in Humdrum explores: Food Delivery

Sep 29, 2018

RIP

A lot of early money has flowed from investors into food delivery startups, hoping they would be the next big thing. The industry is indeed good business, but just for those who make it. Just Eat, key player in UK and other large markets, made £546 Billion in revenue last year and is still growing fast. But even many…

Rob Estreitinho in Humdrum explores: Food Delivery

Sep 29, 2018

Convenience Costs

If something is too good to be true, it probably is. I’ve carried this lesson since I was a (very gullible) child. Everything involves a sacrifice. We just need to look hard enough, or wait long enough, to see what it is.

Rob Estreitinho in Humdrum explores: Food Delivery

Sep 29, 2018

Holy Trinity

In the book of Instagram, well-being is the new religion. We see this through yoga shots by the sunset, beautiful selfies in an exotic destination and artistic self-portraits in a high-contrast city background. But the original apostle, the true Messiah that landed the groundwork for those who followed…

Carlo Varrasi in Humdrum explores: Food Delivery

Sep 29, 2018

Too GTA?

In a video game like GTA, everything you do is without real consequences, so you can freely go on rampages, drive recklessly, disregard pedestrians and red lights. It is all fair game to complete your missions (as long as you avoid the cops, I guess). In real life, well, it is different. It does not take much…

Rob Estreitinho in Humdrum explores: Food Delivery

Sep 29, 2018

Nudge Judge

We think we are in control of our lives, but when it comes to our behaviours, there’s too much we don’t know. Remember that moment you just wanted a chip and ended up eating the whole pack? Exactly. We rationally think we’re on top of our choices, but often we are not.

Carlo Varrasi in Humdrum explores: Food Delivery

Sep 29, 2018

First

In 1994, the Internet was a very different place. Internet Explorer, the browser that would come to dominate world’s desktop computers for the following ten years, had just launched. Internet connections were slow and expensive. About 62,000 websites were available to the few tens of millions of desktop users…

Carlo Varrasi in Humdrum explores: Food Delivery

Sep 29, 2018

Plates

Deliveries have raised the bar on what is worth spending time and money for. Offering excellent food will not cut it anymore to get people out to a restaurant. Great food is a commodity now. One can get the best burger or pizza in town and eat it at the comfort of their home. Restaurants will need something else…

Carlo Varrasi in Humdrum explores: Food Delivery

Sep 29, 2018

Michelin

Kimchi risotto, burford brown egg & sesame. Ballotine of pig’s head & black pudding, saffron aioli & pickles. Charcoal-grilled lobster with fresh herbs. But not in a fancy restaurant, served by elegant waiters. At home, just like with pizza. Many restaurants at higher price levels are now entering deliveries…

Carlo Varrasi in Humdrum explores: Food Delivery

Sep 29, 2018

Cold

Good weather is usually great for business. More sunshine, higher temperatures, less humidity make us happier, make us go outside more and spend more than we would have at home. But food deliveries are not in the business of sunshine. They are in the business of rainy, stormy, snowy, freezing weather that makes us…

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Humdrum explores: Food Delivery

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