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Storytelling, UX, and 6.5M subscribers — an example from the New York Times

Storytelling, UX, and 6.5M subscribers — an example from the New York Times

This morning I woke up to a notification from the New York Times. Just like any other morning, I dismissed them (recently, the news that…
Go to the profile of Karina Daukaeva
Karina Daukaeva
Layoffs at Airbnb: executing workforce reductions with brand and culture integrity

Layoffs at Airbnb: executing workforce reductions with brand and culture integrity

When your company’s brand and culture align, the two inform and guide each other. In the case of Airbnb, people and belonging are the…
Go to the profile of Karina Daukaeva
Karina Daukaeva
Culture is not ping pong tournaments

Culture is not ping pong tournaments

…neither is it nap rooms, free beer Fridays, Sunday morning team hikes, corporate retreats, or free lunches. Culture is not working from…
Go to the profile of Karina Daukaeva
Karina Daukaeva
Is your CHRO working with your CMO? Here’s why they should.

Is your CHRO working with your CMO? Here’s why they should.

Your brand guides your culture. Your culture strengthens your brand. At the intersection of the two are your purpose and your values.
Go to the profile of Julie Tremblay
Julie Tremblay
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