Welcome Abhishek Poddar

In 2009, my Mumbai-based startup Chaupaati Bazaar used to manage the digital channels for subscriptions of leading Indian magazines. A young IIT Kanpur grad had left his cushy job at McKinsey to join 9.9 Media and turn-around their largest vertical — now the popular technology magazine…

Designing our core product experience

When we started designing Hypertrack, we sat down with some of our key customers to understand what they needed to see. How can we give them a dashboard which is smart? How can we give them the information they need to see without them having to ask? We sketched…

HyperTrack’s tracking experience

HyperTrack’s tracking experience for the end-user is a core part of our tracking-as-a-service offering. SDKs are available for iOS, Android and Web so you can integrate it with your product experience. In this post, I dive deeper into the tracking experience and settings.

The problem with tracking

You can track your Uber until it gets to you. Once you get in the Uber, your friends can track your ride until you get to them. The simple ability to track a ride seems useful. Sounds like something I should be able to do for everyone coming to me or I am going to. Sounds like…