Why enterprise SaaS is more like a consumer Internet business

In my past life, I used to sell big software. I sold verification software to semiconductor companies for hundreds of thousands of dollars per license. It took several months of pre-sales, involving navigating the customer’s…

How pharmacy delivery service PharmEasy is using HyperTrack

This is a guest post by Mikhil Innani, co-founder of Pharmeasy, a leading pharmacy delivery service for India

Tracking, the other side of navigation

Ever wondered how many people are out and about this moment, trying to get from one place to the other? How would you guesstimate the number of times they would go from one place to the other today? How many of these trips happen with a smartphone on their side…

Getting accurate location from your customers

HyperTrack’s end customer tracking experience and ETA accuracy relies on getting accurate start and end locations. Getting a start location is easy and does not rely on our users (the developers integrating with HyperTrack) to get it right…

Why startups are early adopters of cloud software

What factors do product teams consider when making decisions about building or buying software?

I have found it to be some combination of the following. How can they launch the product and get to market quickly…

Launching SendETA

When we started building HyperTrack SDKs and API for our users, we needed a way to dogfood our own code before our users integrated HyperTrack into their apps. We needed practical real world usage of our product to accelerate the development. As we started exploring other ways to test our code in…