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Startup founders’ ownership levels on the VC track
Startup founders’ ownership levels on the VC track
How to avoid cap table problems
Lukas Malmberg
Mar 15, 2022
Recapping 2021 — The year of doubling down on female founders
Recapping 2021 — The year of doubling down on female founders
Bridging the gender funding gap
Icebreaker.vc
Dec 22, 2021
The European Pre-seed funding gap
The European Pre-seed funding gap
Since starting at Icebreaker a year ago, a thing that has never stopped surprising me is how skeptical most founders are about the prospect…
Tunde Adekeye
Sep 10, 2021
Talent
A startup founder’s guide to building an inbound talent pipeline
A startup founder’s guide to building an inbound talent pipeline
Countless startups begin with one or two founders sitting around a kitchen table and developing an idea. The months and years following…
Mari Luukkainen
Jul 20, 2021
How to Build a Strong Talent Pipeline
How to Build a Strong Talent Pipeline
Learnings from IPRally’s CTO and Co-Founder
Icebreaker.vc
Mar 17, 2021
Employer Branding in Early-Stage Companies
Employer Branding in Early-Stage Companies
There’s a lot of talk out there about Employer Branding and how important it is nowadays in attracting and retaining employees. There is a…
Jukka Kujala
Sep 25, 2019
How to Structure and Hire a Growth Team
How to Structure and Hire a Growth Team
If you want to supercharge your startup’s growth, you better bring a growth team on board.
Mari Luukkainen
Mar 26, 2020
Funding
Fundraising Tips And Five Great Pitch Deck Examples
Fundraising Tips And Five Great Pitch Deck Examples
Creating a good pitch deck and presenting it well is a crucial step for a startup looking to secure venture capital or other forms of…
Mari Luukkainen
Apr 14, 2019
The Five Stages Of Startup Funding
The Five Stages Of Startup Funding
In order for your company to grow, however, unless you’re Jeff Bezos, you’re inevitably going to need to look at how you get funding. Over…
Mari Luukkainen
Jun 22, 2019
Growth & Marketing
Growth is Everyone’s Business
Growth is Everyone’s Business
How to establish a solid foundation on which to build a culture where growth can flourish? We sat down with Lumoa’s newly-joined Head of…
Icebreaker.vc
Apr 13, 2021
6 Examples of Test Iteration for Growth Hacking
6 Examples of Test Iteration for Growth Hacking
Test iteration for growth hacking is an excellent way to measure product and business process success. Learn from six helpful examples.
Mari Luukkainen
Apr 9, 2021
Beyond Lead Generation: Sales and Customer Success Growth Hacking
Beyond Lead Generation: Sales and Customer Success Growth Hacking
A simple definition is that growth hacking is an all-embracing term for data iterative strategies focused solely on growth. Businesses use…
Mari Luukkainen
Nov 5, 2020
How to Identify Product/Market Fit Signals (Pre Product/Market Fit Growth Hacking)
How to Identify Product/Market Fit Signals (Pre Product/Market Fit Growth Hacking)
In this guide, we’ll dive into everything you need to know about the early-stage product/market fit.
Mari Luukkainen
Oct 29, 2020
Test Iteration: Core Process of Growth Hacking
Test Iteration: Core Process of Growth Hacking
In this article, I will show you how to make growth hacking work by reducing it to its barebones: test iteration.
Mari Luukkainen
Jun 28, 2020
How to Fit a Growth Team into the Organization (Practical Examples)
How to Fit a Growth Team into the Organization (Practical Examples)
Growth and structuring your growth team doesn’t have to be hard.
Mari Luukkainen
Jun 4, 2020
Growth Hacking Interns Share Their Icebreaker Experience
Growth Hacking Interns Share Their Icebreaker Experience
We sat down with four of our interns — Asko, Krister, Sini, and Heidi — to discuss their experiences of working at Icebreaker.vc.
Akseli Taimi
Mar 13, 2020
Ultimate 2020 Guide to Growth Hacking for SaaS
Ultimate 2020 Guide to Growth Hacking for SaaS
In this guide, we’re going to take a look at the best practices for SaaS growth hacking in 2020.
Mari Luukkainen
Feb 28, 2020
Reo and Anni, Lessons Learnt from the Icebreaker Growth Hacking Internship
Reo and Anni, Lessons Learnt from the Icebreaker Growth Hacking Internship
Reo and Anni recently completed the Icebreaker Growth Hacking Internship Programme — our first one ever. Now they share their experience.
Akseli Taimi
Jan 27, 2020
Growth Hacking vs Traditional Marketing with a Limited Budget
Growth Hacking vs Traditional Marketing with a Limited Budget
For businesses of all shapes and sizes, deciding between devoting funds and other resources towards growth hacking or a traditional…
Mari Luukkainen
Jan 14, 2020
Great Growth Hacking Experiments that Paid Off
Great Growth Hacking Experiments that Paid Off
B2B or business to business companies don’t always benefit from the buzz that is generated by consumer-oriented companies, and their…
Mari Luukkainen
Oct 27, 2019
AAARRR Funnel: Growth Hacking Step by Step
AAARRR Funnel: Growth Hacking Step by Step
Maxing out what the AAARRR funnel can do with you can be a challenging, but very rewarding, process.
Mari Luukkainen
Sep 10, 2019
Guide To Necessary Startup Marketing Metrics: CAC, ROI & LTV
Guide To Necessary Startup Marketing Metrics: CAC, ROI & LTV
There are essentially 3 metrics you need to care about in the early days: CAC, ROI, LTV.
Mari Luukkainen
Jul 29, 2019
5 Great B2B Growth Hacks From Icebreaker.vc Portfolio Companies
5 Great B2B Growth Hacks From Icebreaker.vc Portfolio Companies
Portfolio growth hacks you can use to boost your customer base and your bottom line. Here are five of our favorite techniques.
Mari Luukkainen
Jul 22, 2019
Webflow + Zapier — Marketing Automation Made Simple
Webflow + Zapier — Marketing Automation Made Simple
A key lever to scalable growth for any startup is understanding the most profitable traction channels and automating them.
Mari Luukkainen
Jul 16, 2019
Lean & Mean: Growth Hacking And Marketing Automation
Lean & Mean: Growth Hacking And Marketing Automation
Success is a mutable art, but one of the biggest factors that make the difference between success and failure? Growth.
Mari Luukkainen
Jul 11, 2019
Absolute Beginner’s Guide To Growth Hacking For Startups
Absolute Beginner’s Guide To Growth Hacking For Startups
Growth hacking is an experiment-driven technique to determine the most effective ways of growing a business.
Mari Luukkainen
Jul 8, 2019
Marketing OKRs: Practical Examples and How to Use Them
Marketing OKRs: Practical Examples and How to Use Them
Choosing attainable (but challenging) Objectives and aligning them to the right key results will keep your team motivated to succeed.
Mari Luukkainen
Jun 27, 2019
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