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How Gen-Z is different from millennials

How Gen-Z is different from millennials

And why cultural context amplifies differences among Gen-Z’ers
Go to the profile of Liefke van den Boom
Liefke van den Boom
Online ‘cool kids’ of food retail around the globe

Online ‘cool kids’ of food retail around the globe

Samokat (RU), Alibaba’s Fresh Hippo (CHN), and PicNic (NL) are some of the coolest kids in food retail around the world and are disrupting…
Go to the profile of Anna Witteman
Anna Witteman
Continuous Documentation for Forgetful Programmers

Continuous Documentation for Forgetful Programmers

How continuous documentation helped improve not only my poor memory, but also my whole working process!
Go to the profile of Arturo Martínez
Arturo Martínez
The crucial factors that differentiate Russian food retail and loyalty

The crucial factors that differentiate Russian food retail and loyalty

An assumption that’s often made is that what works in one country, will also work in another country. Even though we see similar shopping…
Go to the profile of Lenneke van der Meijden
Lenneke van der Meijden
Bad consumer data is worse no consumer data at all

Bad consumer data is worse no consumer data at all

(& how to avoid bad consumer data)
Go to the profile of Anna Witteman
Anna Witteman
Why I choose to be a Node.js carpenter

Why I choose to be a Node.js carpenter

In a medieval fantasy world full of Node.js wizards and ninjas, I choose to be an undistinguished Node.js carpenter.
Go to the profile of Arturo Martínez
Arturo Martínez
Mindset Moments — a new way to pinpoint purchasing decisions

Mindset Moments — a new way to pinpoint purchasing decisions

All retailers worldwide want to understand consumers better so that they can influence their purchasing decisions. But maybe they’ve been…
Go to the profile of Lenneke van der Meijden
Lenneke van der Meijden
Latest
Why supermarkets should embrace mental health

Why supermarkets should embrace mental health

and why it will make them win Gen-Z’s ❤️ and loyalty
Go to the profile of Liefke van den Boom
Liefke van den Boom
Combining Data Science & User Experience Research in Food Retail

Combining Data Science & User Experience Research in Food Retail

🛒 Our 4 learnings in understanding consumer behavior at scale
Go to the profile of Anna Witteman
Anna Witteman
The yin & yang of understanding consumers: Data science & User experience research

The yin & yang of understanding consumers: Data science & User experience research

An introduction to combining Data Science & User Experience Research
Go to the profile of Anna Witteman
Anna Witteman
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