ID in the IoT

Reinventing the Barcode: the picture that drives planetary-scale commerce.

As artwork, the barcode may…

Artificial Intelligence is completely reinventing media and marketing. The results are much weirder than expected.

The Decline of Mass Advertising and the Rise of Influencer Culture

The collapse of broadcast TV is a…

How to construct a brand identity in ten minutes

How would you explain brand identity to people who…

The Rumored“Death of TV” Is Really About Transforming Brand Identity and Advertising

It’s not news to say that the Internet is cluttered with fake information. Everybody knows the web is stuffed full of pernicious nonsense.

Is Product Identity the Most Ambitious Public Art Project in History?

The richest and most powerful…

Product Identity is a tale told twice, in pictures.

Complexity in Identity, Part Two: the Unofficial Experiential Version of You.

There are two ways to establish personal identity in the real world: the “official” and “unofficial’ processes.

Complexity in Identity, Part One: The Bifurcated Personal Identity

How do you prove who you are? The answer depends upon who is asking.

Suppose that we met in person for the very first time. Let’s suppose that you introduced yourself to me by telling me…