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iDE Global
iDE Global
Using the power of entrepreneurship to end global poverty: ideglobal.org
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Bathroom Habits Die Hard

A handful of popular authors in the new discipline of Behavioral Economics — Nudge by Thaler & Sunstein, Thinking Fast and Slow by Kahneman, and Predictably Irrational by Ariely — reveal important clues about how people make choices. In the moment of decision, we let our emotions rule…