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It’s Not What You Said, It’s How You Said It: How Language Shapes Perception

It’s Not What You Said, It’s How You Said It: How Language Shapes P...

I went on a trip to Mexico with my girlfriend last year to meet her family and see the country. While there I took the opportunity to…
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Ido Lechner
Create More Content: Why Every Brand Needs to Think Like a Media Company

Create More Content: Why Every Brand Needs to Think Like a Media Co...

We’re used to waking up to our phones ablaze with notifications, some more meaningful than others. Rubbing our eyes and reintegrating with…
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Ido Lechner
Why I’d Rather Earn $10,000 Than Raise $1,000,000

Why I’d Rather Earn $10,000 Than Raise $1,000,000

Playing devil’s advocate to angel investing
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Ido Lechner
10 Lessons Playing Soccer Taught Me About Life

10 Lessons Playing Soccer Taught Me About Life

Extracting lifelong lessons from the world’s favorite sport
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Ido Lechner
Crafting Smarter Interfaces with Anticipatory Design

Crafting Smarter Interfaces with Anticipatory Design

Decision fatigue paralyzes users and leads to poor decision-making… here’s how you avoid it.
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Ido Lechner
10 Reasons Why Fortnite Is Designed for Success — and What You Can Learn From it

10 Reasons Why Fortnite Is Designed for Success — and What You Can ...

*Newsflash* if you haven’t heard of Fortnite by now, you’ve been living under a rock. Just type up ‘how many players’ and Google will…
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Ido Lechner
Good Experiences Don’t Happen By Accident, They’re Designed

Good Experiences Don’t Happen By Accident, They’re Designed

That one concert you still remember vividly eight years later; the reason you chose Starbucks over Dunkin’ Donuts this morning; why…
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Ido Lechner
Meet the Five Technologies About to Shake Up the UX Design Industry

Meet the Five Technologies About to Shake Up the UX Design Industry

How new technologies will challenge experience designers to rethink the ways in which we go about our daily lives.
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Ido Lechner
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