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In Front Of Your Nose
In Front Of Your Nose
Andrew Bruce Smith on social media, analytics, SEO, PPC and PR
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The PR demographic timebomb

Two years ago, I posted a note about a survey of junior PR folk, conducted in December 2006, that showed a “staggering” (PR Week’s own word) 80pc of them were planning to leave the industry within 10 years. 15pc said they would get out after only 1 or 2 years, with 32pc saying…


More tips on supercharging your PR efforts with Twitter (a case study in open source PR)

Stephen Davies at PR Blogger is turning into a one man Twitter PR resource at the moment. And perhaps providing a useful case study in open source PR.


An open source model for PR?

For a number of years, I ran the UK PR account for MySQL, the ubiquitous open source database (and recently acquired by Sun for $1bn).

In that time, I got to know some very bright people there (not least the inestimable Marten Mickos, MySQL’s CEO), as…


How to start a PR company with Google and a credit card

In 1977, Mark Perry ran a punk fanzine called Sniffin Glue — a defining image from the mag was a hand drawn diagram of finger positions on a guitar for E, A and B7, with the caption: “Here’s three chords. Now form a band.” (Perry…