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Richard Koch

In Front Of Your Nose
In Front Of Your Nose
Andrew Bruce Smith on social media, analytics, SEO, PPC and PR
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“Assume your industry is screwed”: Richard Koch 80/20 Principle

After another inspiring Castaway networking event last night (and meeting some very bright, energetic digital innovators from companies as diverse as Zopa, Kizoom and Fortune Cookie), I was reminded of a great quote from…

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Go to the profile of Andrew Bruce Smith
Andrew Bruce Smith in In Front Of Your Nose

How the 80/20 principle dominates PR, social media and life

Richard Koch’s book The 80/20 Principle was first published in 1997 and went on to become a cult business classic (500,000+ copies sold. He later wrote the 80/20 Way which extended the approach to life generally).

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