The word “engagement” incites both pleasure and pain for many. It’s terribly over used in marketing vernacular, but when we see it realized, it can be fantastically rewarding. Nowhere is engagement more weighted than in social media, where performance is…
Ordered a Domino’s pizza lately? I did, Saturday night. (Don’t judge! It was a much-needed break from eating healthy.) I jumped on to Dominos.com, encouraged by the mouth-watering commercials I had been watching all…
