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Indi Young in Inclusive Software
Half of a jawbreaker candy showing a shell, two layers, and a core. Each of these four layers is labeled: Description layer (explanation, scene setting, facts), Expression layer (opinion, preference, perception, belief, attitude), Almost Cognition (generalized or implied cognition), and Interior Cognition (inner thinking, emotional reactions, guiding principles).

Where Do the 3 Concept Types Come From?

How do we know this categorization is exhaustive of everything going on inside someone’s…

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Indi Young in Inclusive Software

Define Value Beyond “faster-easier-efficient-scalable”

Why does the tech world only think of value in these terms?

In product and service roles, we talk about value a lot. In the tech world, hardly anyone questions what value is. We speak of it in terms of being…

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Indi Young in Inclusive Software

Your Org’s Strategic Direction Is Based on Research

This article was written in conjunction with Kunyi Mangalam.

Research is knowledge-creation. Organizations need knowledge and create it in a variety of ways, from pricing models to audits, customer feedback to…

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Go to the profile of Indi Young
Indi Young in Inclusive Software
four archetypes. 1: Let’s Do This Correctly (It’s frustrating when not everyone is aware & following the rules.) 2: Positive Experience for Everyone (I recognize we are not in control during air travel, so I go out of my way to help people & create a positive experience.) 3: In the Bubble (I need flights to be stress free — and keep my own stress/chaos from affecting others.) 4: Use My Time Wisely (I want to fit everything into the day, get stuff done, and keep moving if plans get changed.)

Archetypes Don’t Have Photos, but Characters Do

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Go to the profile of Indi Young
Indi Young in Inclusive Software
Left-right horizontal arrow with four labels on it denoting four “levels” of harm: mild, serious, lasting, systemic. This diagram is in flux, and I’d love feedback on the wording and labels. (For example, “mild harm” contains harms like annoyance, confusion, being pestered, and frustration. Maybe that’s not “mild.”

Insta-Personas & Synthetic Users

The ways you cannot use ChatGPT (etc) for Design Research

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Go to the profile of Indi Young
Indi Young in Inclusive Software

Time to Listen — Chapter One (excerpt)

This is an excerpt from chapter one of my book “Time to…

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Go to the profile of Indi Young
Indi Young in Inclusive Software

A Powerful Lens: People’s Purpose

Purpose is a way of framing how you look at something that brings so…

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Go to the profile of Indi Young
Indi Young in Inclusive Software

A Team That Is Switched On

what does non-hierarchical collaboration look like?

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Go to the profile of Indi Young
Indi Young in Inclusive Software

How to Wield Empathy

This is what I mean by empathy. I tried thinking like Daren would think.

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Go to the profile of Indi Young
Indi Young in Inclusive Software

Generating Focused Ideas Through Practical Empathy

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Inclusive Software
Inclusive Software
Latest book — Time to Listen: https://amzn.to/3HPlESb … free explainer videos https://indiyoung.com/explanations-sectionpage/#recordings
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