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Personas

Inclusive Software

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Personas

Indi Young in Inclusive Software

May 4, 2023

four archetypes. 1: Let’s Do This Correctly (It’s frustrating when not everyone is aware & following the rules.) 2: Positive Experience for Everyone (I recognize we are not in control during air travel, so I go out of my way to help people & create a positive experience.) 3: In the Bubble (I need flights to be stress free — and keep my own stress/chaos from affecting others.) 4: Use My Time Wisely (I want to fit everything into the day, get stuff done, and keep moving if plans get changed.)

Archetypes Don’t Have Photos, but Characters Do

4 responses

Indi Young in Inclusive Software

Aug 24, 2020

Generating Focused Ideas Through Practical Empathy

Indi Young in Inclusive Software

Aug 6, 2020

Demographic Assumptions

The harm comes when a demographic belief hits actual people instead of concepts of people. (Learn how to resist…

Indi Young in Inclusive Software

Aug 4, 2020

Stories Have Power

newsletter #19 | 13-Dec-2016

Indi Young in Inclusive Software

Jan 30, 2019

Challenging the Make-Believe in Personas

You can’t understand a person w/out knowing how their mind…

2 responses

Indi Young in Inclusive Software

Mar 14, 2016

Describing Personas

Some of our problems with bias in software are rooted in the way we design for…

41 responses

Indi Young in Inclusive Software

May 14, 2018

It’s not that simple

newsletter #32 | 16-Jan-2018

Indi Young in Inclusive Software

May 1, 2018

Time Out to Develop Empathy

I have nothing against speed in moving from idea to prototype or launch…