Why Email Marketing is Effective for Small Business

In today’s competitive market it is very tough for small businesses to survive. Its take a lot of time, effort and money to bring and retain customers in your business. But small business owners are not able to invest large money in paid advertisements or promotions. Email Marketing is a cost-effective and time-saving method that gives you the power to reach customers and boost up sales.

Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers

Here is a list of benefits of Email Marketing for your business:

Time-Saving:

Email marketing is one of the quickest forms of communication. It enables you to directly communicate with your customer and also allows instant access to their replies and queries.

With email marketing, you can receive responses in a really short turnaround time within 1 to 3 days and saves your lot of time.

Cost-Effective:

Email marketing is one of the most cost-effective marketing methods for small businesses. According to the Direct Marketing Association,2018 for every $1 you spend on emails marketing, you can expect an average return of $32

Boost Sales:

There’s a tonne of email marketing benefits it will also help in boosting up sales by staying in touch with your audience, promoting products/services and provide updates of your product to your email subscribers.

Strengthen Relationships With Prospects:

Relationship building online isn’t easy, especially when you are trying to do it through email marketing. But it can be done by providing valuable content to prospects.

The following list contains important points you need to do to build effective relationships through email:

• Make them feel special
• Respond to every concern
• Provide Value content
• Engage them
• Ask their opinions and feedback

Build Credibility:

By sending someone an email once a week, 2 or 3 times a week, with useful & valuable information, then that’s going to build your credibility quickly. Provide your subscribers with valuable and special content.

Easy to Track And Measure:

With automation tools, you can track and measure email metrics like Open Rate, CTR(Click-Through Rate), Clicks per Link, Conversion Rate, Bounce Rate, Unsubscribes, Spam Complaints, Forwarding Rate. So that you can analyze and take action based on data.95% of companies using marketing automation are taking advantage of email marketing

Emails Are Versatile:

Email marketing is the most versatile tool because its free, quick, simple, easily accessible from anywhere, and it could be anything a Plain-Text, Link, log, Newsletters Tutorials, Tips, Customer Stories, Brand Stories, etc. This means you are not tied to a single thing instead you have a number of options in email marketing.

More Engagement:

You are 6x more likely to get a click-through from an email campaign than you are from a tweet. This statistic proves that email marketing is more effective than social media marketing or other marketing. Its drives more conversions than any other marketing channel, including search and social.

CRM systems can enhance customer retention by up to 27%. Schedule a free Demo.