Why influencer marketing?

Trends and the latest statistics:

How to Use Instagram Live for Brands

Welcome to the new age of Live Videos. It’s only been a few weeks since Live was announced(Nov…

The era of influencer marketing is changing and it’s changing fast.

It’s the beginning of a new era where brands and marketers start to question what are the right metrics to measure a successful influencer activation? What do “likes” or “reach” really mean?

How Brands Look at Digital: Innovators Spotlight John Varvatos — VP of Digital & E-commerce with Scott Lux

When you walk down Times Square you’re not only fighting against the wave of bodies pushing through you, but you can’t help but notice the larger…

Influencer Marketing —Do’s and Don’ts

What Kind of Influencer Are You?

The landscape of influencers are constantly changing but it’s important to understand a few…

2016 Holiday E-Commerce & Digital Trends

E-commerce sales are booming. Online sales grew by 15.8% in Q2 of 2016, which accounts for 8.1% of total retail sales.

69% consumers first look at items online, then go to a store to see the item, and then make the purchase in stores.