Influencer Marketing Academy

The Importance of Authenticity in Influencer Marketing

New Marketing Trend Everyone Should Try in 2018

It’s not a secret anymore that buyers do online research before they go shopping. Gathering information from online resources is a routine job for most consumers, and ad blockers are used every day. Since 2010, global monthly active ad blocking…

Does Your Influencer Marketing Suck?

The numbers are out. We can tell you how efficient or inefficient…

Fake Influencers: How to Spot Them

“Being an influencer” is a new concept and a fast growing one. For most consumers and brands, it is important to spot the fakes from the real ones.

Watch me introduce the article here:

Calculate ROI — Influencer Marketing: How To

Most brands are interested in gaining exposure, and choose to measure impressions — the number of times a consumer sees a post. That’s one of our metrics. But we also track engagement (likes and comments on posts, divided by follower count) and other…

Influencer Marketing: 4 Common Myths

Watch the video or read the full post below.

How to: Work With Influencers — 10 Steps

We discuss the influencer marketing process from pitch to process.

The good news is that it doesn’t matter if these influencers have worked with your brand or not: the process is the same.

Meet The Muse: @taramichellebrose