Why aggregated data benefits everyone in a GDPR world

As the countdown to GDPR begins in earnest, there are set to be big changes in how organisations use and analyse customer data.

This is because the new legislation tightens the rules around businesses’ ability…

What is data collaboration?

Data collaboration means analysing multiple independent datasets to gain the combined insight. It produces the same output as stitching the datasets together, without the data privacy, trust and implementation barriers.

Unlocking knowledge from internal data silos without drowning in a data lake

InfoSum: Pioneering the next generation of cross-company insights

Shining a spotlight on re-identification

The announcement earlier this month by the UK government of…

Frameworks needed for secure data collaboration

GDPR should be seen as a “call for changing how we view data” rather than a regulation, was one of the key assertions of the Data Privacy, Data Ethics and GDPR panel at CogX17 London.

Mergers & Acquisitions: How InfoSum enables pre-deal data analysis

Sharing data from your bedroom. Problem or progress?

How would you feel if you knew that your bedtime habits were being used to predict the effects of natural disasters?

The second party data opportunity

Organisations today have a one dimensional understanding of their customers. They understand their direct relationships, but know little else about their preferences or lifestyle. How can an organisation validate whether they share customers with a potential strategic…