Organisations today have a one dimensional understanding of their customers. They understand their direct relationships, but know little else about their preferences or lifestyle. How can an organisation validate whether they share customers with a potential strategic…
Data collaboration means analysing multiple independent datasets to gain the combined insight. It produces the same output as stitching the datasets together, without the data privacy, trust and implementation barriers.
As the countdown to GDPR begins in earnest, there are set to be big changes in how organisations use and analyse customer data.
This is because the new legislation tightens the rules around businesses’ ability…
Imagine buying a ring for £10, wearing it everyday for 30 years and then finding out it’s worth a massive £350,000. Well, similarly, companies worldwide are potentially sitting on their own diamonds: dark data.
Last week, CogX — a conference promoting the exchange of AI-based ideas and innovations — looked to debate the impact of AI on industry, government and society. Founder Charlie Muirhead said: “The accelerator pedal is foot to the floor, but it’s not clear who’s got…
