Part of the value is in the understanding of the needs. Amazon Web Services

September 2017

One fine day, around 2003, Amazon realised that the company’s technology providers actually had a relatively poor understanding of the problems they needed to…

IKEA stores have no windows

September 2017

Another big brother.

Hands up if you’ve never been to an Ikea, the place that’s halfway between a furniture shop and a home theme park. Every time you go to Ikea you are unconsciously part of a…

NOW: Participatory initiatives to understand user needs, align decisions, and co-design.

PatientsLikeMe. One of the best websites in the world.

January 2017

Health data donors

Last Mile Health. Home care in the jungle.

December 2017

Innovating in extreme situations,

Liberia, in civil war until 2003, begins the 21st century in extreme poverty, and between 2014 and 2015, it suffered a terrible Ebola…

Greencity Solutions. Moss and the internet of things.

November 2017

Will the urban trees of…

To link(edin) or no to link

December 2017

Social networks occupy a new space.

RAND. An invention machine

June 2022

1/ On the trail of Sputnik.

NEXT. The power of future collective intelligence.

June 2022

Collective future intelligence to…

PIXAR. Collective creativity

September 18

When the team, which would later form Pixar, started working in 1979…