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Creative Strategy Blog

Discussing Communication, Innovation and Creativity

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  • Case Study: Go-to-Market Strategy for Bolt Drive

    Case Study: Go-to-Market Strategy for Bolt Drive

    Expanding to new markets is always challenging, and choosing the right strategy can decide the success or failure of the new endeavour…
    Go to the profile of Erik Ehasoo
    Erik Ehasoo
    Oct 24, 2024
    6 Reasons You Need a Company Brand Strategy

    6 Reasons You Need a Company Brand Strategy

    Are you curating your brand image or do others do it for you? Brand strategy will help you take control of your brand no matter the size of
    Go to the profile of Erik Ehasoo
    Erik Ehasoo
    Oct 20, 2022
    Bill Gates has a Branding Problem. Again

    Bill Gates has a Branding Problem. Again

    Bill Gates has a tendency to overlook the importance of branding. He did it again with his nuclear power plant company TerraPower
    Go to the profile of Erik Ehasoo
    Erik Ehasoo
    Sep 8, 2022
    Social Media Potential For Building Meaningful Connections

    Social Media Potential For Building Meaningful Connections

    How to create meaningful connections and find true friends online? Are the current platforms even fit for the task? We set to find out.
    Go to the profile of Eva Dyachuk
    Eva Dyachuk
    May 12, 2022
    Why you Should Not have an Innovation Department

    Why you Should Not have an Innovation Department

    Putting all innovation under one department is not a good idea as different types of innovations conflict with each other…
    Go to the profile of Erik Ehasoo
    Erik Ehasoo
    Aug 10, 2021
    eBook: Corporate Innovation Guide

    eBook: Corporate Innovation Guide

    A comprehensive overview of corporate innovation management. This all-inclusive eBook is a collection of leading innovation frameworks.
    Go to the profile of Erik Ehasoo
    Erik Ehasoo
    Mar 16, 2021
    How to scale organisational change?

    How to scale organisational change?

    How to sell your innovative ideas and create new knowledge. Here is my practical guide for leaders.
    Go to the profile of Erik Ehasoo
    Erik Ehasoo
    May 14, 2020
    We’re Done with New Industrial Revolutions, Let’s Move On to Creativity Revolution

    We’re Done with New Industrial Revolutions, Let’s Move On to Creativity Revolution

    We’re not in industrial revolution any more, we’re in creativity revolution. Let’s embrace the unlimited opportunities we have and accept…
    Go to the profile of Erik Ehasoo
    Erik Ehasoo
    Mar 27, 2019
    How Estonia Defined Itself Through Future Visioning

    How Estonia Defined Itself Through Future Visioning

    8 years ago, Estonia was visioning its future for 2018. The future is here. What has come true, what was missed and what stayed the same?
    Go to the profile of Erik Ehasoo
    Erik Ehasoo
    Dec 5, 2018
    6 Key Elements For a Creative Office Environment

    6 Key Elements For a Creative Office Environment

    One of the main questions I’ve been asked during my Creativity talk is how to establish a creative office environment. So here is my…
    Go to the profile of Erik Ehasoo
    Erik Ehasoo
    Oct 30, 2018
    Universal Basic Income — our Inevitable Future or Empty Populism?

    Universal Basic Income — our Inevitable Future or Empty Populism?

    Universal Basic Income (UBI) has been getting momentum as a method to distribute increasing overall wealth that is generated from the…
    Go to the profile of Erik Ehasoo
    Erik Ehasoo
    Sep 11, 2018
    Welcome to Europe, Silicon Valley!

    Welcome to Europe, Silicon Valley!

    Never before have I seen European regulations taken over so enthusiastically as it has happened with the new GDPR. I consider it a new…
    Go to the profile of Erik Ehasoo
    Erik Ehasoo
    Jun 6, 2018
    Case Study: Creating Small Radical Innovation With a Family Business

    Case Study: Creating Small Radical Innovation With a Family Business

    Innovation and creativity are not reserved for big companies or well-funded startups — anyone can use it to create change and impact their…
    Go to the profile of Erik Ehasoo
    Erik Ehasoo
    May 16, 2018
    How IPFS is Challenging the Web as We Know It

    How IPFS is Challenging the Web as We Know It

    Think of a world where 4k video streaming is bufferless, going offline doesn’t end your online workflow, where e-commerce is free for…
    Go to the profile of Kaspar Triebstok
    Kaspar Triebstok
    May 3, 2018
    Creating Future Forecasts From Social Trends

    Creating Future Forecasts From Social Trends

    Analysing the future and creating future forecasts is crucial for conscious decision making. Understanding trial and error based social…
    Go to the profile of Erik Ehasoo
    Erik Ehasoo
    Apr 4, 2018
    Report: Estonian Digital Infrastructure

    Report: Estonian Digital Infrastructure

    We are launching our comprehensive overview of the Estonian Digital Infrastructure. This all-inclusive eBook opens behind the scenes…
    Go to the profile of Erik Ehasoo
    Erik Ehasoo
    Jan 24, 2018
    The World’s First AI Member of Parliament?

    The World’s First AI Member of Parliament?

    Several private sector companies have brought Artificial Intelligence systems to join the management board of the company. The time is…
    Go to the profile of Kaspar Triebstok
    Kaspar Triebstok
    Oct 10, 2017
    Case Study: How Estonia became the global digital leader and what businesses can learn from it

    Case Study: How Estonia became the global digital leader and what businesses can learn from it

    Last week Estonia faced one of its largest digital security threats. This incident gave us a unique view on how Estonia became the global…
    Go to the profile of Erik Ehasoo
    Erik Ehasoo
    Sep 13, 2017
    How Estonia could bring an end to Bitcoin and Ethereum

    How Estonia could bring an end to Bitcoin and Ethereum

    Estonian government representatives proposed today to launch their own crypto tokens, possibly becoming the first country in the world to…
    Go to the profile of Erik Ehasoo
    Erik Ehasoo
    Aug 22, 2017
    Boosting Your Corporate Innovation with Braintrust

    Boosting Your Corporate Innovation with Braintrust

    Going from a conservative, traditional corporation to a modern creativity hub has never been easier with this secret weapon used by some of…
    Go to the profile of Erik Ehasoo
    Erik Ehasoo
    Aug 17, 2017
    A day in 2088 — why the future is better than you think

    A day in 2088 — why the future is better than you think

    Life in 2088 will look a lot like the life in Ancient Rome. Here’s why…
    Go to the profile of Erik Ehasoo
    Erik Ehasoo
    Feb 1, 2017
    What exporting a country and its digital infrastructure looks like

    What exporting a country and its digital infrastructure looks like

    In this article, I am going to look into how the Estonian X-Road is being scaled to Finland. X-Road is a name given to Estonian national…
    Go to the profile of Rubiks Digital
    Rubiks Digital
    Nov 3, 2016
    How we built disruptive innovation from ground up

    How we built disruptive innovation from ground up

    What enormous joy I feel today introducing our new application — personal real estate agent Maakler in your pocket! It is a real estate…
    Go to the profile of Rubiks Digital
    Rubiks Digital
    Sep 28, 2016
    How to solve the digital identity and bring privacy to a whole new level?

    How to solve the digital identity and bring privacy to a whole new level?

    In this post, Kaspar Triebstok, Partner and Systems Architect of Rubiks Digital will debate on the subjects of how to solve some of the…
    Go to the profile of Rubiks Digital
    Rubiks Digital
    Aug 31, 2016
    How we built the Wordpress for Mobile. And failed fast

    How we built the Wordpress for Mobile. And failed fast

    Back in the summer of 2014 we were taking part in the World’s Largest Extreme Accelerator for digital innovations — European Innovation…
    Go to the profile of Rubiks Digital
    Rubiks Digital
    May 23, 2016
    Case study: how to innovate a traditional industry with mobile technologies

    Case study: how to innovate a traditional industry with mobile technologies

    We were approached by Top Marine, a leading floating marina solutions company in Nordics, that was looking to innovate their price offering…
    Go to the profile of Rubiks Digital
    Rubiks Digital
    Apr 13, 2016
    The Rise of Mobile Wallets: Payment of the Future or Just a Useless Gimmick?

    The Rise of Mobile Wallets: Payment of the Future or Just a Useless Gimmick?

    Mobile technologies offer such a convenient ways to take care of the payment hurdle for good. Yet we haven’t seen a sensible solution to…
    Go to the profile of Rubiks Digital
    Rubiks Digital
    Mar 31, 2016
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