Obstructive Sleep Apnea (OSA) is a condition where, as you sleep, your breath becomes very shallow and you may even stop breathing. In many cases, you stop breathing more than a…

In Search of Innovative Problems

Brian Leitten and Bradley Strock

The World’s Best-Designed Pizza Box? — In Search of Innovative Problems

One more brief epistle on fresh food. If you’re eating your pizza at your favorite…

The 10 Signposts of Innnovative Problems

1. Things that haven’t changed. When something has remained…

It’s Honey on Tap — In Search of Innovative Problems

Why Disposable Oil Filters?

FIRST, THE MATH — Each year, Americans drive 2.5 trillion miles in their cars. Their engines are lubricated…

The End of the Stethoscope — In Search of Innovative Problems

How to Apply Problem Finding to Startups

In Search of Innovative Problems 

25% of the World’s Food Supply is Lost to Spoilage — In Search of Innovative Problems