Inside Programmatic

Bunk Off — Debunking ‘Machine Learning’ Etc, And What It Really Does For Marketers…

What’s the truth behind advanced data science used in marketing?

Shift Happens. Audience Data Is Changing Marketing.

Will you come out a winner or a loser?

You’re Doing One Thing Wrong When Targeting New Audiences

You’re Losing Money From The Programmatic Skills Shortage

How This Solution Stops The Bleeding

The Most Important Trick To Cooking Up Your Own Programmatic Strategy

The Two Factors In Beating The Programmatic Elephant In The Room

One Thing Marketers Forget About Programmatic At Their Peril

The 3 Influences On Programmatic CPMs — What Happens When You Ignore Them

The 4 Elements Still Missing From Programmatic Advertising — Our Story: Part 1