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19 talks at Cannes Lions 2017 That You Absolutely Can’t Miss as a Strategic Planner
19 talks at Cannes Lions 2017 That You Absolutely Can’t Miss as a Strategic Planner
Effectiveness, Workshops, Case Studies, Trump + Brexit, Huge Companies’ Chief Marketers and 4 talks which aren’t closely related to…
Dr. Attila Mihály Kertész
Jun 5, 2017
How to find insights?
How to find insights?
I asked 8 strategists from Singapore and Dubai how they find insights. Here are the key takeaways from the interviews and the full video.
Dr. Attila Mihály Kertész
May 24, 2017
Miami Ad School in 100 photos
Miami Ad School in 100 photos
3 months of Account Planning Boot Camp in one single post
Dr. Attila Mihály Kertész
Oct 19, 2016
How to find kick-ass insights with 9gag?
How to find kick-ass insights with 9gag?
First I thought 9gag is totally waste of time:
Dr. Attila Mihály Kertész
Sep 5, 2016
Slide of the day #5
Slide of the day #5
Dr. Attila Mihály Kertész
Aug 21, 2016
My 3 year journey to Miami Ad School
My 3 year journey to Miami Ad School
2013 March
Dr. Attila Mihály Kertész
Aug 8, 2016
The untold secret of PR agencies
The untold secret of PR agencies
“PR agencies want to become advertising agencies.”
Dr. Attila Mihály Kertész
Aug 8, 2016
The cheapest, dirtest qualitative research technique
The cheapest, dirtest qualitative research technique
The Assignment: do primer qualitative research
Dr. Attila Mihály Kertész
Aug 7, 2016
Even the biggest visionairs use focus groups
Even the biggest visionairs use focus groups
This weekend, the instructor, Yvette Quiazon told us about qualitative research. She did the focus groups for the biggest smartphone…
Dr. Attila Mihály Kertész
Aug 7, 2016
What every planner must do: find awesome insights
What every planner must do: find awesome insights
Planners’ Jobs
Dr. Attila Mihály Kertész
Jul 18, 2016
Slide of the day #4
Slide of the day #4
Dr. Attila Mihály Kertész
Jul 15, 2016
Slide of the day #3
Slide of the day #3
The ultimate task of account planners…or well...everybody.
Dr. Attila Mihály Kertész
Jul 15, 2016
Slide of the day #2
Slide of the day #2
Diversity (or homogenity) in advertising: +80% of people are caucasian in the advertising industry.
Dr. Attila Mihály Kertész
Jul 7, 2016
Intro to Account Planning — first talk at Miami Ad School
Intro to Account Planning — first talk at Miami Ad School
After some introduction and orientation speeches we slammed into the middle of account planning with BBDO’s account planner and Miami Ad…
Dr. Attila Mihály Kertész
Jul 6, 2016
Slide of the day #1
Slide of the day #1
Dr. Attila Mihály Kertész
Jul 6, 2016
The real insight of Cadbury’s Gorilla ad
I’ve always thought that Cadbury’s Gorilla from 2008 is the only cool ad that doesn’t have an insight. Yesterday it was revealed to me…
Dr. Attila Mihály Kertész
Jul 6, 2016
Adblockalypse
Adblockalypse
Mobile operator, Tree introduced adblocking.
Dr. Attila Mihály Kertész
Jun 18, 2016
When you are the target audience
When you are the target audience
First two ads in Cannes: Snapchat & Samsung.
Dr. Attila Mihály Kertész
Jun 17, 2016
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