Insights From Centerline Digital

This is my mission statement

I knew exactly what I wanted to say from the moment I was invited to participate. And when the floor was finally mine, I’m sure I threw my co-workers a curveball. It came in the form of my answer to a question we were all asked to answer:

Your web content is like all the rest — and here’s why

You’ve got 10 seconds — 20 tops.

In those precious seconds, if I can’t easily find messaging on your website that clearly explains the service your business provides, I’m moving on.

18 Again! Thoughts on nearly 2 decades at Centerline Digital

Do you remember where were you when Titanic grossed $1 billion at the box office? When the Spice Girls’ dropped their debut album? Or when the capital of Kazakhstan moved from Almaty to Astana? I do. Because that’s when I…

The Day I Became An Intrapreneur

Today is the first day of my twelfth year at Centerline. It’s a very different agency today than it…

There’s Glass Between Us: Subtle Signals in Information Architecture